The A Shade Above Coastal team — Chad Alexander and crew

Cherry Grove Showroom · Since 2017

Custom Shutters, Shades & Blinds
for North Myrtle Beach

Measured in your living room, built by our family in Charlotte, and installed by the same folks you'll meet at the showroom.

Free Consultation

Visit Us — or We'll Visit You.

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★★★★★ 4.9 · 60+ Google Reviews | BBB · A+ Accredited | Hunter Douglas Dealer | Family Owned · Since 1993

From Our Installer's Phone

Chances Are, We Did
Your Neighbor's House.

Straight from the install crew's camera rolls — every photo is a real customer of ours. We service the entire Grand Strand and the southern Brunswick County beaches: golf-cart neighborhoods, plantation communities, beach houses, condos on the boulevard.

Meet Chad & the Crew

Everybody on the Grand Strand
Knows Chad.

Chad Alexander has been building shutters in the Carolinas since 1993. After watching his Charlotte customers buy up beach houses from Sunset to Pawleys — and then call him to do the shutters too — he opened the Cherry Grove showroom nine years ago, right next to Platt's Seafood. Same crew, same Carolina-built shutters, same handshake — just with a better view.

Chad runs the shop and personally measures most jobs. In one new-construction neighborhood in Robbers Roost alone, he's done 24+ homes — the neighbors wave him in from their golf carts. Carter, his son, is on the install crew with Matt. Jennifer measures every job alongside Chad and designs the custom drapery — pleats, headers, hardware, the whole thing. Four people, one shop, one phone number — same folks measuring, designing, building, and hanging your shutters.

Ride along with Chad in the videos below

— Chad, Carter, Matt & Jennifer The ASA Coastal Crew · Cherry Grove, North Myrtle Beach

Coastal Plantation Shutter Special

$380*/ per window

Custom Plantation Shutters, Installed.

Get Offer Details ›

Offer Good Thru June 30, 2026

*Average price per window, based on a 30″ × 50″ window. Price may vary by size, louver and configuration.

What We Make · American Made

Shutters Built in Charlotte.
Everything Else, American-Made.

Every order is measured in your home, made to size, and installed by our own folks — Chad, Carter, Matt and Jennifer. No big-box subcontractors, no rookie franchisees measuring your dining room.

Coastal homes in Calabash, North Carolina — Brunswick County

Brunswick County NC Window Treatments

We Cross the Line.

We cross the NC/SC border into Brunswick County every week — Shallotte, Supply, Ocean Isle Beach, Sunset Beach, Calabash, Carolina Shores, Holden Beach and Oak Island. Bring us your new-construction punch list and we'll coordinate with your builder.

Hurricane Season Ready

Roll-Down Storm Screens
That Actually Hold.

MagnaTrack™ exterior screens use patented self-tensioning magnets to stay locked in 75+ MPH wind. Rated for the Atlantic. Made in the USA. Stays clear in summer, drops down for the storm — no plywood, no panels in the garage, no ladder at 3am.

75+
MPH Wind Rating
30′
Max Single Span
USA
Made & Warrantied
Schedule a Storm Screen Quote

Visit the Showroom

Come Touch the Samples.
Bring a Coffee.

Our Cherry Grove shop has shutter, shade, drapery and exterior screen samples hung on real windows in real coastal light — so you can feel every fabric and tilt every louver before you commit. Walk in any weekday. Chad or Jennifer is almost always there.

Cherry Grove Showroom
ASA Coastal Suite 1100-1 · Right beside Platt's Seafood
Cherry Grove · North Myrtle Beach, SC 29582
843-273-4573
Walk-In Hours
  • Mon – Fri10 am – 5 pm
  • SaturdayBy Appointment
  • SundayClosed

Watch Chad Work

Don't Take Our Word for It.
Ride Along.

Three short videos shot on the Grand Strand — a neighborhood ride- along, a full-home tour, and a custom marsh-side patio install. The best proof we can offer that the guy on the website is the guy who shows up at your door.

Robbers Roost · Cherry Grove

Ride Along with Chad.

The neighbors wave from their golf carts. Chad counts off 24+ homes his crew has done in one new-construction neighborhood alone. This is what "everybody knows Chad" actually looks like.

Tidewater Plantation · Home Tour

A Full-Home Walkthrough.

Chad walks a beautiful new-construction home in Tidewater Plantation and points out every shutter, shade, blind, and motorized treatment we installed. From top to bottom — done by one shop, one crew.

North Myrtle Beach · On the Marsh

Motorized Marsh-Side Patio.

Chad demos an Insolroll Oasis 2800 cable-guide shade — fully motorized, marsh-facing porch, cable-tensioned for coastal wind. The kind of install your average mobile-van crew won't touch.

What Our Coastal Customers Say

SC Licensed · & Insured US American Made · Shutters built in Charlotte

Three Ways to Get Started.
All of Them Free.

Come on down to the Cherry Grove shop — we're right next to Platt's Seafood. Or Chad (or someone from the crew) will come measure your living room. Or just call the shop and ask a question. Whichever feels right.

Visit the Showroom Book a Free In-Home Visit

Or just dial

843-273-4573
Cherry Grove Showroom · Mon–Fri 9–5 · Sat by Appointment · Closed Sundays