Meet Chad & the Crew
Everybody on the Grand Strand
Knows Chad.
Chad Alexander has been building shutters in the
Carolinas since 1993. After watching his Charlotte customers buy up
beach houses from Sunset to Pawleys — and then call him to do the
shutters too — he opened the Cherry Grove showroom
nine years ago, right next to Platt's Seafood. Same
crew, same Carolina-built shutters, same handshake — just with a
better view.
Chad runs the shop and personally measures most jobs.
In one new-construction neighborhood in Robbers Roost alone, he's done
24+ homes — the neighbors wave him in from their golf carts.
Carter, his son, is on the install crew with Matt.
Jennifer measures every job alongside Chad and designs
the custom drapery — pleats, headers, hardware, the whole thing.
Four people, one shop, one phone number — same folks measuring, designing,
building, and hanging your shutters.
↓ Ride along with Chad in the videos below
— Chad, Carter, Matt & Jennifer
The ASA Coastal Crew · Cherry Grove, North Myrtle Beach